Associate Director, Commercial Analytics
Working closely with Brand Marketing, Sales, Access & Reimbursement, Strategic Marketing, and within Commercial Analytics and Operations, the individual participates actively in commercial planning efforts and ensures all plans and objectives are met. The individual serves as a strategist related to current and future markets/products, product performance, customers and competitors. Additionally, the position ensures that all analytical projects are implemented based on the most appropriate statistical and analytical methodologies, and that key results are synthesized into easily understandable and persuasive presentations.
ESSENTIAL DUTIES AND RESPONSIBILITIES (include, but are not limited to)
Ensures development of the brand and/or new product analytics plans and monitors progress of the team’s primary and secondary market research projects. Identifies secondary data needs across the organization and manages the purchase and budget for all secondary data and syndicated research purchases in support of brand marketing, new product development, and business development decision making. Manages the department budget.
Collaborates closely within Commercial Analytics and Operations to develop and implement methodologies and criteria for using primary and secondary market research, as well as competitive intelligence information, as input to the forecast models.
Leads the synthesis of complex information, opportunity identification, and development of conclusions and recommendations that can be used by management and Marketing to make better business decisions, better understand customer segments and to identify opportunities and potential risks.
Provides strategic input to help shape the annual brand plan, brand strategies, the launch plan, new product development plans, and development of key performance indicators.
Hires, coaches/develops, and manages the Commercial Analytics team.
Plans and ensures the execution of specific analytical projects as assigned. Conducts ad hoc analytics as needed.
Serves as a consultative, trusted advisor to brand Marketing, Business Development, Access & Reimbursement, and New Product Development leadership.
Builds, manages and maintains relationships with key vendors of market research, secondary data, software, and consulting services.
Strong analytical and problem-solving skills with the ability to integrate primary and secondary data to create insights and actionable recommendations.
Excellent working knowledge of and experience with the various methodologies of collecting and analyzing primary and secondary market research information, and advanced ROI analytics.
Exceptional ability to hire, motivate and retain staff. Able to ensure that the team works effectively across the department and with all business partners. Supports, guides, and trains departmental staff. Develops staff, providing the right coaching, planning, training, and developmental assignments.
Knowledge of and experience working with biopharmaceutical market data (meaning of data, limitations of data, ability to manipulate, etc.) including IMS and SHS data.
Strategic understanding of pharmaceutical sales and marketing with the ability to identify market drivers, trends, issues, etc.
Applies basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, and translates recommendations to business value. Able to work both independently and cross functionally as part of a team.
Able to convert market analysis and conclusions into easily understandable and persuasive oral and written presentations. Demonstrated experience in statistical analyses of quantitative research results.
Ability to source and work closely with vendors on market research and analytical projects. Experience managing multiple projects simultaneously is required. Strong budget management skills.
Outstanding organizational and computer skills (including Microsoft PowerPoint, Excel, Word). Advanced analytical software experience, e.g., SAS, desired.
Able to flourish in a small, entrepreneurial company environment.
EDUCATION and/or EXPERIENCE
Bachelor’s degree with a minimum of 8 years relevant market research, forecasting, and advanced analytics experience within the biotechnology/pharmaceutical industry. Master’s degree strongly preferred.
Prior demonstrated team leadership experience. Experience within the CNS therapeutic area and launch experience is highly preferred.