Associate Manager, Digital Programs

ESSENTIAL DUTIES AND RESPONSIBILITIES (include, but are not limited to):

  • Day-to-day management of all digital assets, including web, SEO/SEM, email, display advertising, and social media campaigns, including brand, disease state, and PR.
  • Collaborate with Marketing Managers, agencies and other internal and external partners to design and implement digital campaigns to support branded and disease state activities.
  • Administration and management of campaign management system.
  • Work with agency, marketing operations, and other stakeholders to measure, analyze and report on performance of all digital marketing campaigns.
  • Assist Marketing Manager Digital, PR & Advocacy in implementation and support of PR and advocacy programs.
  • Work with hub services/SP on digital needs to support patient marketing & service programs

QUALIFICATIONS:

  • Ability to work independently and take lead role on assigned projects;
  • Strong analytical skills;
  • Proven working experience in digital marketing
  • Demonstrated aptitude and experience with SEO/SEM, marketing database management, email, social media, and/or display advertising campaigns
  • Strong understanding of web analytics tools (e.g., Google Analytics);
  • Aptitude for building positive working relationships;
  • Ability to effectively manage multiple projects and vendors;
  • Demonstrated proficiency in the PowerPoint, Word and Excel; and
  • Ability to travel up to 10%

EDUCATION and/or EXPERIENCE:

  • Bachelor’s degree, or equivalent professional experience;
  • Minimum of 3 years relevant experience in pharmaceutical marketing department or ad agency managing digital assets; and
  • Prior experience with Nexus/Appature or similar CM system preferred

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