Manager, Commercial Analytics
This position supports the Company’s strategic and tactical decision making by developing and executing the overall brand analytics plan, with a focus on sourcing and analyzing secondary data, including, but not limited to, syndicated healthcare data, industry and market data in published sources, and internal data on key performance indicators. This position supports the Access and Reimbursement organization in the area of commercial analytics and the Marketing and Sales organizations in the area of promotional mix, ROI analytics, and sales force effectiveness.
Working closely with Access & Reimbursement, Marketing, Sales, and within Commercial Analytics and Operations, the individual participates actively in commercial planning efforts by providing unbiased, objective, and actionable analyses. Additionally, the individual will develop statistical models, conduct tradeoff analysis, and calculate the impact of various business decisions in order to help the business develop short- and long-term promotional plans.
ESSENTIAL DUTIES AND RESPONSIBILITIES (include, but are not limited to)
Proactively identifies unanswered business questions and data gaps, prioritizes resources to design and execute complex projects to impact critical business decisions and issues in support of the commercial launch.
Sources and analyzes industry and market data that helps Commercial leadership understand the market landscape and key metrics for targeted disease areas such as prevalence and incidence that feed into the forecast and other analytical exercises.
Sources and analyzes payer data, develops the market access analytics plan, manages secondary research and data analytics projects, and collects and manages secondary market data in support of the overall launch planning.
Synthesizes complex information from various analytical projects, identifies opportunities, and develops conclusions and recommendations that can be used by Commercial leadership to make better business decisions, better understand customer segments and to evaluate opportunities and potential risks.
Conducts advanced analytics in the areas of targeting, segmentation, promotion evaluation and tracking, launch support, resource allocation optimization, and ad hoc statistical analyses.
Provides strategic input to help shape the annual brand plan, brand/payer strategies, the launch plan and development of key performance indicators.
Plans and leads the execution of secondary research and data analytics projects: deciding on the appropriate methodology, selecting the vendor, developing business rules with the appropriate internal feedback/input, supervising implementation, analyzing results, presenting the findings to key internal customers, and developing actionable recommendations.
Oversees the development of the secondary research and data analytics budget, and manages all approved budgets.
Develops productive relationships with Access & Reimbursement, Marketing, and Sales, as well as within Commercial Analytics and Operations, and serve as a consultative, trusted advisor to Commercial leadership.
Builds, manages and maintains relationships with key vendors of secondary research, secondary data, software, and consulting services.
Strong analytical and problem-solving skills with the ability to integrate primary and secondary data to create insights and actionable recommendations and to influence critical decisions during the commercial launch.
Excellent working knowledge of and experience with the various methodologies of collecting and analyzing secondary data, demonstrated understanding of the advantages and limitations of various analytical approaches.
Knowledge and experience working with biopharmaceutical market data (meaning of data, limitations of data, ability to manipulate, etc.) including IMS/SHS data and payer data for product Access and Reimbursement.
Significant computing and programming experience using statistical packages (SAS preferred). Very good understanding of statistical modeling and optimization.
Strategic understanding of pharmaceutical sales, marketing and access/reimbursement with the ability to identify market drivers, trends, issues, etc.
Applies basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, and translation of solutions to business value.
Ability to convert market analyses and conclusions into easily understandable and persuasive oral and written presentations. Demonstrated experience in statistical analyses of quantitative research results.
Ability to work both independently and cross functionally as part of a team.
Ability to source and work closely with vendors on market research and analytical projects. Experience managing multiple projects simultaneously.
Outstanding organizational and computer skills (including Microsoft PowerPoint, Excel, Word). Advanced analytical software experience, SAS and SQL desired.
Able to flourish in a small, entrepreneurial company environment.
EDUCATION and/or EXPERIENCE
Bachelor’s degree with a minimum of 5 years relevant business analytics, market analytics, and market research experience within the biotechnology/pharmaceutical industry. Master’s degree preferred.
Experience within the CNS therapeutic area, launch experience, and managed markets experience preferred.
Experience with promotional mix modeling and/or optimization, design of experiments, promotional training and ROI measurement preferred.