Manager, Market Research – Valbenazine
Working closely with Marketing, Sales, Access & Reimbursement, and within Commercial Analytics and Operations, the individual participates actively in commercial planning efforts by providing unbiased, objective, in-depth information about current and future markets, product performance, and customer/competitor dynamics. Additionally, he or she identifies critical business issues and opportunities for growth, collaborates with Marketing to address key brand issues, and works to embed an external market/customer point-of-view into the strategic direction for the brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES (include, but are not limited to)
Develops brand analytics plan, manages primary and secondary market research projects, and collects and manages secondary market data in support of the overall plan.
Synthesizes complex information from primary and secondary market research projects, identifies opportunities, and develops conclusions and recommendations that can be used by Commercial leadership to make better business decisions, better understand customer segments and to identify opportunities and potential risks.
Provides strategic input to help shape the annual brand plan, brand strategies, the launch plan and development of key performance indicators.
Plans and leads the execution of market research projects (both primary and secondary): deciding on the appropriate methodology, selecting the vendor, developing the questionnaire/discussion guides with the appropriate internal feedback/input, supervising implementation, analyzing results, presenting the findings to key internal customers, and developing actionable recommendations.
Oversees the development of the market research budget, and manages all approved budgets.
Serve as a consultative, trusted advisor to brand marketing leadership.
Builds, manages and maintains relationships with key vendors of market research, secondary data, software, and consulting services
Strong analytical and problem-solving skills with the ability to integrate primary and secondary data to create insights and actionable recommendations.
Excellent working knowledge of and experience with the various methodologies of collecting and analyzing primary and secondary market research information.
Knowledge and experience working with biopharmaceutical market data (meaning of data, limitations of data, ability to manipulate, etc.) including IMS and SHS data.
Strategic understanding of pharmaceutical sales and marketing with the ability to identify market drivers, trends, issues, etc.
Applies basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, and translation of solutions to business value.
Ability to convert market analyses and conclusions into easily understandable and persuasive oral and written presentations. Demonstrated experience in statistical analyses of quantitative research results.
Ability to work both independently and cross functionally as part of a team.
Ability to source and work closely with vendors on market research and analytical projects. Experience managing multiple projects simultaneously.
Outstanding organizational and computer skills (including Microsoft PowerPoint, Excel, Word). Advanced analytical software experience, e.g., SAS, desired.
Able to flourish in a small, entrepreneurial company environment.
EDUCATION and/or EXPERIENCE
Bachelor’s degree with a minimum of 5 years relevant market research experience within the biotechnology/pharmaceutical industry. Master’s degree preferred.
Experience within the CNS therapeutic area and launch experience preferred.